Permission e-mail is not spamming (unsolicited e-mail's ) but a highly successful and cost effective method of direct marketing. By gaining permission Digital Media Design can create an e-mail strategy to retain customers and acquire customers.

The bottom line
In the future, best-in-class companies will build highly efficient permission e-mail marketing strategies that deliver maximum targeting and customer response at low cost. Marketers face significant business challenges and risks as they wrestle with new technologies, e-mail marketing models and customer privacy rules.